Hair Business In Nigeria: A Booming Industry - - |Ads4naira Blog|

Hair Business In Nigeria: A Booming Industry -

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Hair Business In Nigeria: A Booming Industry 

“Ever since I heard rumours of women seeing strange things after fixing weave-on, my dislike for it grew bigger. I even heard most of the hairs are collected from Indian temples where the original owners donated them to their gods. There was also a time that it was alleged that they were extracted from dead bodies of women. Whether these reports are true or not, I just cannot use them. So long people cannot see beyond physical appearance, women would still see it as a must use accessory for their everyday activities”, she said.


The beauty business keeps thriving and has continued to enjoy massive growth.

New tips and innovations to stay beautiful keep popping up every day as entrepreneurs, mostly female, are benefiting from this unimaginably profitable and constantly booming market.

Going through the explore feed on the photo sharing platform, Instagram, it is hard not to see countless hair vendors marketing their products either displaying them on hair mannequin heads or on their own heads, swinging it back and forth to convince the buyers of its lushness, fullness and silkiness while music blares in the background.

Sales of hair extension, commonly referred to as “human hair” seem to be the in-thing these days as this facet of the beauty business is becoming increasingly saturated. At least 10 out of 15 women own bundles of these hair extensions which vary in price and quality.

“There is human hair and there is human hair. I can tell you for free that most of the hair extensions being sold online are not real human hair, call them ‘advanced premium fibre.’ The genuine human hair has to do with strands from the heads of women who have more than enough to spare. Call these ones ‘donor hair.’ The latter cost an arm and a leg compared to the former because it is everlasting and does not tangle when you treat it properly”, CEO Tianah’s Hair, Tolu Oshifade, stated.

She added that her customers buy according to their capabilities. “Variety is the spice of life. You do not have to break an arm to look good. With proper maintenance, the extensions would last for a while. There are different grades of these hairs and having all in stock is good for business to help retain customers. Hair sellers are springing up every day and the competition is getting fierce. But honesty is a rare virtue in this business because most of these vendors market synthetic extensions as human hair, and that is bad for business. It is common with most of these Instagram sellers with no actual shops that cannot be traced after selling extensions that would look like chaff after a single use”.

Another seller, CEO Hairntrepreneur, Comfort Frank said “as profitable as the business seems to be, it can be emotionally draining for me, as customers who do not know how to maintain their extensions properly can sabi spoil show. Referrals are very good for business. If a lady is carrying a spongy extension all over the place and keeps mentioning to her friends that she purchased it from me, they might be sceptical about patronising me because they believe it would also turn out that way”.

“Even our natural hair requires constant maintenance let alone extensions. I sometimes add conditioning kits to their packages for free and give them tips on how to take care of the hair but it still continues that way. It is annoying when you get bad reviews knowing the kind of stress involved in travelling all the way to Vietnam to select the best strands so as to give my customers value for their hard-earned money”, she said.

While some ladies are of the belief that hair extensions give their appearances an extra allurement, others believe they are mainly for those with self-esteem issues.

“Appearance matters a lot. Some of us aren’t lucky to be blessed with strong, healthy and long natural hair. Using these different hair clip-ins boost my confidence. They also serve as protective stylings for those with ‘virgin hair’. I can afford the best and I’ll continue to use them regardless of what anyone thinks”, a consumer said.

A caterer who simply identified herself as Charity stated that she did not like hair extensions but had nothing against women who use them.

“Ever since I heard rumours of women seeing strange things after fixing weave-on, my dislike for it grew bigger. I even heard most of the hairs are collected from Indian temples where the original owners donated them to their gods. There was also a time that it was alleged that they were extracted from dead bodies of women. Whether these reports are true or not, I just cannot use them. So long people cannot see beyond physical appearance, women would still see it as a must use accessory for their everyday activities”, she said.



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