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How Instagram direct scheduling works

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We’re thrilled to provide an all-in-one Instagram solution that combines automatic posting and notification reminders. Instagram direct scheduling is available to all Buffer customers on all plans. The only requirement is that you have an Instagram business profile. Details on how to convert can be found here. We’re excited for the difference this will make for you!
To get the most out of direct scheduling with Buffer for Instagram, here are some guidelines on how direct scheduling works and how to get setup.
Which posts can be shared directly?
  • Single images and videos
Which posts will you need to finish in the Instagram app? (We’ll send you a reminder.)
  • Posts scheduled to personal profiles
  • Gallery (multiple image) posts
  • Image posts that are not within a 4:5 to 1.91:1 aspect ratio
Whenever possible, Buffer will default to scheduling your update to automatically post at your chosen time.
For any of your scheduled posts that Buffer can’t share directly, we’ll let you know after you create the post, and will send a notification to you via the Buffer app on your mobile device once the scheduled posting time comes around. In these cases, we’ll help you finish the post in the Instagram app, where you can add things like filters and photo tags.

To get fully set up with Instagram direct scheduling and for answers to any questions about the exact flows, we’ve put together a comprehensive resource to guide you through.

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